Hing is an amber colored resin which is extracted from the root or stem of a perennial plant.Scientifically it is known as Ferula Assafoetida, Hing has been widely used in ancient Persia, Greece,Africa, and India. Apart from adding the strong flavor of hing to food, it is also known for its use in blackmagic, evil eye, soothing stomach ailments etc. In cuisines, its pungent and strong aroma allows it tobe used as a replacement for onion and garlic. It gives off a smooth and robust flavor when releasedin hot oil. Today it is more commonly available in compound form. In Indian cuisine, it is the taste,aroma, color of the spices used, that plays a significant role in the most dishes. Masalas are a blend of a number of spices, such as chilli, turmeric, pepper, clove, and so on. Given the variations in the taste and cuisine across India, masalas have to meet the taste of each ethnicity or the regional group. Everest has been in India for over 45 years, and has shaped the preference for branded spice in a country where home-made blends were the norm since time immemorial. It is known that over 20 million households regularly use Everest spices that are available in around 400000 outlets in more than 1000 towns across India. Everest is the only Indian spice brand that holds the distinction of being the largest-selling and the most preferred brand on a continued basis.