The challenge with common household odours is that they are tough to completely remove. The survey further adds that Indian women and men agree that household odours become more prominent during the summer and monsoon seasons.These seasons bring with them a host of smells ranging from sweaty clothes to dirty shoes, damp clothes to smelly socks. An easy way to battle these tough household smells is to use an air freshener, and more than 90% of Indian women agree.Ambi Pur Air Effects is the perfect air freshener for you, since it can transform your home from ‘Smelly to Smiley’ because it doesn’t just cover but truly removes the odours! and guess what?It leaves behind a beautiful subtle fragrance as well!! Claims generated from men and women who were in agreement with the above statements as per a 3-city (992 person) survey conducted by an independent third party agency in Mumbai, Delhi, Chennai, in April 2015.